Did you know that you can be aware of something without being aware of it?
Last time we talked about how times have changed in the home improvement lead generation business from an immediate focus to a funneled approach.
Back in the days of running a home improvement company, I was focused on getting leads for tomorrow and the next day. That emphasis, of course, led to a few things...
Everyone knows what a hybrid car is; but a hybrid sales process? Many of our dealer partners have moved to what I’d define as a “hybrid” selling system.
You’ve heard the old saying, “Failing to plan is planning to fail.” You know that you need a marketing plan for your home improvement business, but do you know how, or even where to start?
What if there were potential home improvement customers that you could have access to that wanted to own older homes and that were ready to spend money to fix those homes up?
Local is the new global...kind of opposite of what you've always heard, right? Internet marketing ushered in an era where global is the new local from the standpoint that it makes it easy for someone to sell a product or service world-wide from...
During our last visit, we talked about what cameras and lead generation have in common. Today, let’s go a little deeper in our discussion of home improvement lead generation strategies.
I will always remember the first camera that I bought. It was one of those that had the place to attach the flash cube that had 4 flashes and turned to the next one each time you took a picture. Oh yeah, by the way, it actually needed film.
Remember when all you had to do was send out a bunch of postcards or run a TV spot. Your biggest concerns were how many homeowners you’d reach with your mailer versus apartment dwellers, or, how many people were going to be home watching TV when...