Window professionals who want to stay competitive need to keep up with the latest marketing trends. That’s why we’ve prepared a guide discussing three of the most popular digital marketing trends of the year.
Keep on reading and find out what you need to focus on to grow your window business in 2019.
1. Omnichannel marketing
People use a variety of different channels to interact and communicate with businesses. Omnichannel marketing is a way for companies to keep track of all the exchanges they have with every single customer. It ensures a more consistent experience for consumers and encourages them to interact with your brand at multiple touchpoints across different channels.
For example, a customer might interact with your business through a comment on social media, and then continue the interaction via email. A CRM (Customer Relationship Management) platform that supports omnichannel marketing will allow you to keep track of all these interactions. It will allow you to improve brand loyalty and build trust by enabling you to provide excellent customer service.
Companies that use omnichannel engagement strategies have an 89-percent customer retention rate, while those that don’t engage in omnichannel marketing have an average retention rate of just 33 percent. This makes it clear that omnichannel marketing is the way of the future, and that all businesses should work toward implementing it.
Today’s customers expect their questions answered quickly and their issues resolved as soon as possible. Research shows that more than 50 percent of consumers expect businesses to respond within 10 minutes of sending an inquiry.
This can be difficult to achieve if you have a large customer base. Even a small customer base might be difficult to handle if a large segment of it is in a different time zone.
Since you can’t be available to your customers 24/7, you need to find another way to assist them. This is where chatbots can help.
A chatbot can interact with your website visitors and answer their questions, freeing you from having to hire multiple full-time customer support representatives. Apart from being more affordable than a live customer support representative, a chatbot also eliminates the annoying wait times that customers and prospects can experience during busy times of the day.
Chatbots can help you gather valuable information about prospects and customers, and allow you to market and sell to them more effectively. Their proactive approach to customer service revolves around asking relevant questions to understand customers’ issues, which makes it more convenient for customers to get the help they need.
Chatbots can also be used to promote special offers, as well as upsell and cross-sell to customers.
80 percent of businesses plan on using chatbots by the year 2020. It’s no wonder, since it’s estimated they will save more than eight billion dollars per year by 2022 for a variety of different businesses. Chatbots are popular with consumers as well, with as many as 1.4 billion people already interacting with chatbots on a regular basis.
3. Voice search
Voice-recognition technology has improved significantly in recent years. This has resulted in voice search becoming more and more popular among consumers. As many as 20 percent of mobile Google queries are voice searches, with experts estimating that 50 percent of all searches will be performed via voice by 2020.
The two main reasons for the popularity of voice search are its ease of use and its speed. It’s a lot easier to perform a search by speaking into your smartphone, since people talk faster than they type. It’s also a lot safer for those who are on the move (e.g. driving to work).
The popularity of this new way of searching the internet makes it crucial for businesses to optimize their websites for voice search. This will allow them to have the best chance of attracting and converting visitors who are using their smartphone or smart speaker to search the internet.
Optimizing for voice search is especially important for window professionals, since research shows that the majority of people who use voice search are looking to buy from local businesses, with 46 percent of them using voice search to find local businesses every day.
When looking to optimize your website for voice search, keep in mind that most voice searches are longer than typed searches. This means that you should be looking to optimize your content for long-tail keywords.
Additionally, a large percentage of voice searches are conversational, since people perform voice searches as if they’re talking to an actual person. Keep this in mind when creating content for your website.
Keep up with the latest digital marketing trends
If you want to stay ahead of the competition and grow your window business, you need to keep up with the latest digital marketing trends. Work on incorporating an omnichannel approach to your marketing and customer service. Create a chatbot for your website that’ll provide your visitors with instant access to information they need.
Finally, keep voice search in mind when optimizing your content to have a better chance of reaching the increasing number of people who use voice to search the internet on a daily basis.