Mobile marketing is a form of marketing that focuses on reaching a target audience while they’re using a mobile device such as a smartphone or tablet.
With more than half of all online traffic being generated through mobile devices, it’s crucial that you engage in mobile marketing if you want to generate more customers for your window business.
Benefits of mobile marketing
There are a number of benefits that come with using mobile marketing methods to promote your business. Mobile marketing is:
Personal - Delivering targeted marketing messages to a user’s mobile device is a lot more personal than simply displaying your ads on a website. Mobile marketing allows you to establish a connection with prospects more easily.
Highly-targeted - Mobile marketing allows you to create highly-targeted ads and offers by making use of a wide variety of information on mobile users that’s available to you (e.g., location, device type, phone number, etc.)
Immediate - People are on their smartphones for a large part of their day. Mobile marketing allows you to reach them quicker than if you tried to market to them through other marketing methods.
Cost-effective - Mobile marketing is a lot more affordable and cost-effective compared to traditional marketing methods such as TV or radio ads.
Engage in text message marketing
Text message marketing is one of the easiest and most affordable forms of mobile marketing that you can use to promote your business.
You can use text message marketing to notify your customers of special offers and news related to your business, as well as to ask for customer feedback.
When engaging in text message marketing, remember to keep your texts short and personalized. Avoid using abbreviations as to not confuse your customers. Include a call-to-action within your texts to let customers know what you want them to do (e.g., call you, make a purchase, etc.)
Don’t send more than four or five promotional messages to your customers per month or you’ll risk annoying them.
Text message marketing is regulated by the Telephone Consumer Protection Act (TCPA). According to the TCPA, you need to have explicit permission from your customers before you send them marketing messages through text.
You also need to identify yourself in the texts you send, as well as include a way for customers to opt out of receiving your messages.
Create an app
80% of smartphone users use apps every day. You can get in front of these consumers by creating an app for your window business.
Having a mobile app will enable you to send updates, announcements, and special offers through push notifications, as well as to create and run a loyalty program to reward your best customers.
It will also allow you to take advantage of solutions such as mobile payments and geofencing.
Send push notifications
Push notifications are messages that are sent to a person that’s downloaded your app, regardless of if they’re currently using the app or not. The user needs to have your app on their mobile phone, as well as opt-in to receiving notifications in order to be able to get push notifications.
According to a survey by Responsys, as much as 70% of mobile users enable push notifications when using apps from their favorite businesses. Consumers quote getting access to offers and discounts as the main reason for enabling push notifications.
Use push notifications to let users know about current promotions or special offers you’re running. Since you’re limited to about 120 characters when creating these notifications, you’ll need to make sure that they’re both concise and compelling.
Present a clear benefit for your customers and try to create a sense of urgency by using limited-time discounts and words such as now or today.
Push notifications are great for keeping your business top-of-mind. They’re also effective at getting customers to use your app more frequently, with a study by Localytics showing that push notifications increase app usage by 88%.
The key to using push notifications effectively is to find creative ways to encourage customers to engage with your app while not annoying them.
Implement mobile payments
Mobile payments make transactions very easy for your customers. There are plenty of services that can help you implement mobile payments for your window business, including Google Wallet, Venmo, and Apple Pay.
Mobile payments speed up the checkout process, making it more likely that customers will complete their order. They also provide a better user experience, increasing the chances that customers will buy from you again.
Apart from making it easier for your customers to pay for products and services, mobile payments also allow you to set up a loyalty program to reward your customers every time they make a purchase.
Take advantage of geofencing
Geofencing is a type of service that enables you to send notifications to users of mobile devices that enter a specific location or geographic area. It allows you to engage consumers who are near your business’ physical location and entice them to make a purchase by sending them a special offer.
Since as much as 70% of shoppers state that they find geofencing notifications to be valuable, you’ll be doing them a favor by letting them know about current promotions you’re running.
When using geofencing to promote your business, it’s important to be completely transparent with shoppers. Let them know how you were able to message them and assure them that their personal information is safe with your business.
Use mobile marketing to promote your window business
In today’s day and age, if you’re not using mobile marketing, you’re already behind.
Mobile marketing is a cost-effective way to promote your window business. It’s also highly-targeted, personal, and immediate.
Use text messages to send offers and updates to your customers. Create a mobile app so that you can use push notifications, mobile payments, and geofencing to generate more sales for your business.