The purpose of a mobile-friendly website is to deliver information to your mobile visitors in a manner that is convenient and appropriate for them. Remember, mobile users won’t interact with your website in the same way that desktop users do. That’s why you need to create a website that is specifically optimized for mobile devices.
If a potential customer isn’t able to find what they’re looking for on your website easily while using a mobile device, they’ll simply leave to look elsewhere. A bad browsing experience on your website can also make potential customers frustrated and angry, emotions that you don’t want associated with your window business.
A site that isn’t mobile-friendly can signal to visitors that the company isn’t keeping up with the times, or simply doesn’t care about their customers’ experience.
Let’s look at five reasons why having a mobile-friendly website is important in 2019.
1. Provide a better experience for your visitors
As many as 60 percent of mobile users state that they’ve abandoned websites that weren’t being displayed properly on their mobile device, while 45 percent are unlikely to return to a website that was unresponsive during their first visit
Additionally, 52 percent of people are less likely to do business with a company if they had a poor experience browsing the company’s website using their smartphone or tablet.
Most mobile users aren’t using their devices to perform extensive research. They’re doing quick searches and looking to get answers to their questions as quickly as possible. This makes it crucial that visitors can access the information they need quickly and easily when visiting your website.
Improving your website’s mobile friendliness will enable your visitors to find what they’re looking for quickly and provide them with a better overall experience.
2. Improve website speed
Seventy-three percent of mobile users state that they’ve previously visited a website that took a long time to load, with 53 percent saying that they leave a website if it doesn’t load in under three seconds. These numbers make it clear that it’s important to work on website speed if you want to capture the attention of mobile users.
A mobile-friendly website will load a lot faster on mobile devices than a website that isn’t optimized for mobile. You can use Google’s handy tool to check how fast your website loads on mobile devices.
Another easy way to check if your website is mobile-friendly is to use Google Webmaster Tools. Simply go to Search Traffic > Mobile Usability and check if there are any pages on your website that have mobile usability issues.
Since Google also uses website speed as a ranking factor, it’s crucial that businesses do whatever they can to make their websites load faster on mobile devices.
3. Gain an SEO advantage
Google themselves have stated that there are more searches being done using mobile devices than desktops. It’s no surprise that the search engine giant has started giving preference to mobile-friendly websites, making them rank higher than websites that aren’t optimized for mobile devices.
This preference is in effect even when visitors search Google while using a desktop computer. Some even speculate that Google might move to a mobile-only indexing model, making mobile friendliness an unavoidable website feature for businesses that want to keep generating organic traffic.
4. Stay ahead of the competition
Window businesses need to work hard to stand out. An easy way to stay ahead of your competitors is to ensure an excellent website browsing experience for people who visit your website using mobile devices.
With only 56 percent of small businesses having a mobile-friendly website design, this is an easy way to stand out and show people that you’re dedicated to providing them with the best experience possible.
Giving people easy access to the information they need and providing an overall delightful experience will increase the chances of them choosing to do business with you rather than with one of your competitors.
5. Acquire more customers
The biggest benefit of having a mobile-friendly website is that it will allow you to acquire more customers. If your website is mobile-friendly, prospects will be less likely to leave it due to speed or usability issues. You’ll leave a better overall impression on them, increasing the chances that they’ll do business with you.
Google will also give your website preference over websites that aren’t optimized for mobile devices, allowing you to generate more organic traffic and leads.
Optimize your website for mobile devices
The purpose of your website should be to provide potential customers with all the information they need to do business with you. Since most online traffic comes from mobile devices, it’s important that you make sure that your website is mobile-friendly.
A mobile-friendly website will provide visitors with a better experience, load faster, have a better chance of ranking high in search engine results, and allow you to stay ahead of the competition and acquire more customers.