Optimizing the Google My Business listing for your window business will provide you with increased visibility in organic search results and drive more traffic to your website, social media channels, and physical location.
An optimized Google My Business page will also help Google and your potential customers learn more about your business, including what you do and where you’re located.
1. Verify Your Google My Business Listing
If you want higher Google My Business (GMB) rankings, the first thing you should do is to verify your GMB listing.
One way to do this is by mail. This is an option that’s available for all businesses. Once you request verification by mail, Google will send a postcard with a verification code to your business address.
Some businesses are also allowed to verify their listing by phone or email. If this option is available for your business, you should take advantage of it since it’s a lot faster.
Apart from giving you full control over your business listing, verification will also give you access to a host of additional Google My Business features such as Google Posts, Questions & Answers, direct booking, and messaging.
2. Give Google All the Information It Needs
For your Google My Business listing to have the best chance of ranking high in the search results, take the time to fill out all the information on your GMB profile.
Since Google tries to show users the most relevant results for their search, the businesses that offer the most detailed and accurate information about what they do will have the best chance of ranking high in Google’s search results.
Your GMB listing should contain all of the following information:
- Business name - Use your actual business name. Don’t try to stuff this section with keywords since this could actually hurt your potential for attracting customers and ranking on Google.
- Business address - List your business address and make sure that it’s the same one you use on your website.
- Phone number - Use your primary business number. Google will use this phone number to confirm your NAP (Name, Address, and Phone number), so make sure it's accurate and matches all other listings you have of your business.
- Description - While business categories (see below) are useful, they aren’t enough to fully describe your window business. Google allows you to add a 750-word description of your business and you should certainly take advantage of this. Use this section to let visitors know more about your business, products, and services.
- Website - Add your business’ website to this section. If you operate a business that has multiple physical locations, consider listing each location on a separate page.
- Hours - Don’t forget to add your business hours to your GMB listing. Since these will be displayed prominently whenever customers view your listing, make sure that they’re accurate.
- Business categories - Google allows you to list one primary category and additional subcategories for your business. Choose a primary category that describes your business the best and add as many relevant subcategories as you can.
- Photos - According to Google, businesses that use photos in their GMB listings get 42% more requests for directions and 35% more website click-throughs than businesses that don’t add photos. Potential customers will also be judging your business by the photos you provide, so make sure to add plenty of high-quality visuals to this section.
Before adding images, consult Google My Business’ image format requirements.
3. Make Sure Your NAP Information Is Consistent
You should strive to have your business’ NAP information consistent across the web, including on your website and in your GMB listing, as well as in other business listings.
To ensure that you have the same NAP information listed for your business everywhere it is posted, do a Google search and check every listing -- including multiple locations. If you find a listing with incorrect NAP information, contact the website and ask them to change it.
4. Create Google Posts
Google Posts are posts that show up in your GMB listing once you create them from the Google My Business dashboard. You can create posts about the events you’re organizing, sales you’re having, or new products or services you’re offering. Make sure to include an image with every Google Post you create so that you can attract visitors’ attention more easily.
5. Submit Your Business to Directories
Google uses citations from business directories to validate the location of your business. Citations can also help your GMB listing as well as your website rank higher in Google’s search results.
When submitting your business to new directories, try to find websites that are specific to your area or your business category (e.g., home improvement or window businesses). Having your window business listed in a directory dedicated to home improvement businesses in your area will increase the relevance factor and location authority of your listing.
Rank Your Google My Business Listing Higher in Google Search
Getting your Google My Business listing to rank higher in Google search will allow you to drive more traffic to your website and social media channels, as well as direct more shoppers to your physical location.
When looking to optimize your GMB listing, start by completing the verification process so that you can gain access to all the features that Google My Business offers. Once you complete the verification, make sure to fill out your GMB information completely. Add your business name, address, phone number, and website, as well as a description, working hours, categories, and photos.
Make sure that your NAP is consistent across the web. Take advantage of Google Posts to let your customers know about news related to your window business. Finally, take the time to submit your business to relevant directories to improve your GMB listing’s location authority and relevance factor.