Marketing your window business is no small task. And if your a small business, you may be the only one working on your marketing campaigns. Luckily, there are digital marketing tools that busy window professionals can use to streamline your tasks, stay organized, and optimize your website. Some are even free! Use digital marketing tools to accomplish your daily marketing to-do list. Read on to learn more.
What It’s Used For: Hubspot describes itself as, “an all-in-one inbound marketing software” that includes a marketing hub, sales hub, and service hub as well as a free CRM. Businesses use Hubspot for lead generation, analytics, finding qualified leads, etc.
Best practices: Use Hubspots’ CRM to track your team’s interactions with customers. You can log interactions on communication through different channels and other information. When you pull up a client in the CRM, you can see exactly where that lead is in the sales process. There are other free tools on the Hubspot website as well. You can use the template generators for invoices, email signatures, and marketing plans. There’s also a generator for blog ideas.
Cost: Hubspot offers some free tools for forms, email marketing, social media ads, live chat, etc. The paid Starter plan is $50 per month, the Professional plan is $800 per month, and the Enterprise plan is $3,200 a month. The paid plans include more tools and functionality.
Photo Credit: https://www.canva.com/features/
What It’s Used For: Canva is a website that lets you create high-quality designs for your marketing visuals. You don’t have to be a graphic designer to create nice visuals for your blog, website, emails, and social media with Canva.
Best practices: Use Canva templates to design social media images that are sized for specific platforms like Facebook, YouTube, Pinterest, and Instagram. Use the transparency tool, layers, filters, the blir slider, and stickers to add flair to your images and stand out. If multiple people work on your window business marketing, then use the collaboration features to share images with team members. Give them permission to comment on and edit images.
Cost: You can sign up for a free Canva account or opt for Canva Pro for $9.95 per month (billed yearly).
What It’s Used For: ActiveCampaign is a tool that automates your email marketing. The Plus Plan also includes a CRM. Users can create marketing workflows, calculate lead scores, and customize content for different contacts.
Best practices: To fully utilize ActiveCampaign, create segments from your email list, and create personalized emails for different segments. Send behavior-triggered emails when users complete specific actions, like filling out a form or viewing pages on specific window types.
Cost: ActiveCampaign has four different plan options: Lite for $9 per month, Plus for $49 per month, Professional for $129 per month, and Enterprise for $229 per month (paid yearly).
Photo Credit: https://yoast.com/beginners-guide-yoast-seo/
What It’s Used For: Yoast’s tagline is “SEO for everyone.” Yoast is a user-friendly WordPress plugin that you can use on your blog to optimize your posts and improve SEO. You don’t have to be an SEO expert to publish a successful blog. Yoast will help you measure keyword density and check for keywords in the title, metadata, and the body of the blog post. It will also check for images, outbound links, and subheadings.
Best practices: After installing Yoast, always check the SEO rating for your content. Green means it’s good to go, orange/yellow means it has some areas for improvement, and red means you have some work to do to optimize it for SEO. Enter your target keyword in the SEO toolbox. Check the readability score that Yoast provides to make sure your blog is the right reading difficulty for SEO.
Cost: There is a free version of Yoast SEO, or you can purchase Yoast SEO Premium for $89 for one site and one year of updates and support.
Photo Credit: https://ahrefs.com/
What It’s Used For: Ahrefs is a tool used for marketing analysis, including backlink research, keyword research, and SEO analysis. Backlinks are links from other websites to your site. If authoritative sites link to your website, then your ranking will improve.
Best practices: Audit your website with Ahrefs to identify SEO problems; once you know what isn’t working, you can adjust for better SEO. Conduct backlink research on yourself and on your competition using the Site Explorer. Use the tool to find out which research topics in your web content are driving traffic.
Cost: The Lite plan starts $99 per month, followed by Standard for $179 per month, Advanced for $399 per month, and Agency for $999 per month.
Photo Credit: https://trello.com/en-US/tour
What It’s Used For: Trello is an online task management system that allows window professions to organize team projects, improve communication, and schedule projects.
Best practices: Use Trello to make yourself to-do lists and to delegate tasks to others on your team. Encourage team members to write comments and check off items as they complete them. This helps keep everyone on the same page and avoid repeating work. Take a look at the dashboard, and you will get a visual of the progress of different projects in the To Do, Doing, and Done boxes.
Cost: Trello offers a free version, a Business Class version for $9.99 per user per month, or an Enterprise version for $20.83 per user per month.
Photo Credit: https://education.hootsuite.com/pages/dashboard-overview
What It’s Used For: Hootsuite is the place to manage all of your social media accounts.
Your social media manager can monitor all of your social media from one website/ one dashboard. You can track analytics, monitor engagement and get other insite in one place.
Best practices: Hootsuite empowers you to write content ahead of time and schedule it to post on your social media accounts. For example, write all of your tweets at the beginning of the week and schedule them in the Hootsuite dashboard ahead of time. A tweet will be posted to your Twitter. Also use Hootsuite to work as a team, so users can help one another write content, schedule it, and track the engagement.
Please note that Google tools are not included in this piece. If you aren’t using Google Analytics, Google Adwords, and Google Keyword Planner, then you should be! Get more done with your time by staying organized and improving communication with these digital marketing tools for window professionals. As you learn how to use them, you’ll be able to get more out of them.