Studies show that Facebook is the most popular social media platform for driving sales and generating new clients. If you’re using Facebook ads to promote your window business, are you doing everything you can to maximize conversions?
Here are seven ways you can make your Facebook advertising campaigns more effective.
1. Improve your landing page
Your landing page is the destination you’re sending visitors to once they click on one of your ads. The landing page can have a big impact on the overall performance of your advertising campaigns. That’s why it’s crucial to have a well-designed, informative, and visually appealing landing page before investing in Facebook ads.
When it comes to optimizing your landing page, you need to make certain that it states exactly what your ad content promises to visitors. If you advertise a discount or special offer, you’ll need to include this on your landing page.
The language and tone you use in your ad copy should also be used on your landing page, providing users with a consistent experience.
2. Use amazing visuals
It’s getting harder and harder to get users’ attention on Facebook. To stand out, you should use amazing visuals in your Facebook ads.
If you’re going to design your own ad creatives, make sure to follow Facebook’s size guidelines and avoid using text in your images. Facebook claims that ad creatives containing 20% text or less outperform those with more text. To make sure your images follow Facebook’s recommended image-to-text ratio, use their native Image Text Check tool.
3. Perfect your copy
You should also pay special attention to your ad copy — words are every bit as important as images. When writing your Facebook ad, deliver your main message in the first sentence or two. Most users won’t read a longer ad.
Remember to use simple language and avoid cliches and technical jargon. Make sure that your copy doesn’t contain any spelling or grammar errors by checking it with Grammarly.
4. Use a call-to-action
If you want to increase your ad’s click-through rate, look no further than the call-to-action (CTA). The CTA you use in your ad can have a significant impact on your click-through rate. Use action words and phrases such as, “Sign Up” or “Buy Now,” that let users know what they need to do.
5. Take advantage of social proof
Social proof, such as reviews and testimonials, is an excellent way to get more conversions from your Facebook ads. Do you have reviews on your website written by your happy customers? Include one of those reviews in your next Facebook ad and see what a difference it can make.
An even more effective tactic involves using customer testimonial videos as a part of your ad. Users will feel much more confident about doing business with you once they see and hear one of your real customers talking about how they’re satisfied with your products and services.
Likes and positive comments on your Facebook ads are also types of social proof and can be very effective in improving your click-through and conversion rates. Facebook has tools to measure user engagement with your ads, as well as cost-effectiveness. Use the data to tweak your ad content to optimize conversions.
6. Add a special offer
Do you offer discounts or run special offers from time-to-time? There have been studies conducted showing that shoppers are up to 57% more likely to buy from businesses they haven’t heard of before if they get a discount.
Use a limited time special offer or discount in your next ad to combine the attractiveness of a great offer with the fear of missing out! This is a great way to experience the effectiveness of using special offers in your ads.
7. Rotate ads to combat ad fatigue
Ad fatigue is a phenomenon that occurs when people keep seeing the same ads over and over to the point where they ignore the ads completely. Ad fatigue decreases your ad’s relevance score and increases your CPM and cost-per-action, so your campaign produces fewer conversions at a higher cost.
While every ad campaign will experience ad fatigue sooner or later, its effects can be significantly reduced if it’s noticed in time. To spot ad fatigue, keep an eye on your ad’s relevance score, frequency, cost-per-result, and CPM.
Ad fatigue is best dealt with by rotating your ad’s creative, copy, and headline. You can also reduce the effects of ad fatigue by changing your campaign’s objective, targeting, or offer.
Make your Facebook advertising campaigns more effective
Today, most businesses use Facebook ads to drive sales and generate new customers. This heavy competition makes it crucial that you do everything you can to make your Facebook ad campaigns more effective and get a better return on your advertising spend for your window business.
To optimize your Facebook ad campaigns, you should start by reviewing your landing page and making sure that it’s consistent with your ad’s message. As for your ad itself, it should consist of an enticing image or video that captures users’ attention, as well as carefully crafted copy that delivers your offer in a succinct and effective way.
When creating your Facebook ad, don’t forget to add a call-to-action since it can have a significant effect on your ad’s click-through rate. Experiment with using reviews, customer testimonials, and special offers in your ads and see if this generates more conversions.
To avoid ad fatigue, make sure to rotate different parts of your ad from time to time, including creatives, copy, and headlines.