During our last visit, we talked about what cameras and lead generation have in common. Today, let’s go a little deeper in our discussion of home improvement lead generation strategies.
Dealer News and Tips
Remember when all you had to do was send out a bunch of postcards or run a TV spot. Your biggest concerns were how many homeowners you’d reach with your mailer versus apartment dwellers, or, how many people were going to be home watching TV when your spot ran.