Not sure what all the hype about Google Guarantee is about? Read this post to learn everything you need to know about Google Guarantee and what it can do for your window business.
What is Google Guarantee?
Google Guarantee is Google’s new program which enables consumers to get a refund of up to $2,000 if they’re not satisfied with a service provided by a local service provider that’s a part of the program.
To become Google Guaranteed, a business needs to pass a screening process that includes license and insurance verification, as well as employee background checks.
Once a business is accepted into the program, they’ll be able to advertise using Google’s Local Service ads and gain more visibility in search engine results.
How Does Google Guarantee Work?
In the case of a customer being unsatisfied with your service, they can request a refund from you within 30 days. To be eligible for a refund, the customer needs to have booked the service through a Local Service ad.
They also need to be able to provide a receipt that clearly shows that they’ve paid for the service.
After you provide the customer with a refund, you’ll need to claim the refunded amount back from Google.
The Google Guarantee doesn’t cover refunds related to add-on projects, property damage, cancellations, and dissatisfaction with pricing or business responsiveness.
Google Guarantee ads vs. regular PPC ads
One of the main differences between Google Guarantee or Local Service ads and regular PPC ads is that Google Guarantee ads provide more visibility to businesses. They’re displayed in card form, and located above all the other ads and search results.
Once users click on a Local Service ad, they’ll be shown a variety of useful information about your business, including your phone number, location, business hours, photos, reviews, and your Google Guarantee badge.
- Unlike with regular Google Ads PPC ads, businesses that opt for Local Service ads will be charged exclusively per lead. The cost per lead is a fixed rate that’s based on the specific category and market.
- With Local Service ads, there are no targeting options. The only thing businesses are able to do is select their business category. Google does all the rest and displays your ads when appropriate.
How likely your ad is to pop up during a search depends on a number of factors, including proximity to the customer’s current location, business hours, responsiveness, reviews, and complaints.
Who is Eligible for the Google Guarantee?
Only certain service businesses are eligible for the Google Guarantee program. Among others, these include window professionals, plumbers, locksmiths, electricians, and HVAC professionals.
The Importance of Google Guarantee
Google Guarantee comes with a number of benefits for both businesses and consumers.
It enables consumers to easily find reputable and trustworthy service providers in their local area. It also gives them peace of mind by guaranteeing that they'll get their money back if they’re not satisfied with a service.
This makes it so much easier for consumers to decide on a service provider.
Reputable businesses, on the other hand, are given the opportunity to get more exposure and generate more sales.
Google Guarantee helps local service businesses build trust. Once customers see that your brand is trusted by Google, they’ll have an easier time deciding to use your services.
The Google Guarantee badge will also undoubtedly help to improve your ads’ click-through rate. This, in turn, will allow you to generate a better return on your advertising spend.
How To Prepare for Google Guarantee
If Google Guarantee still isn’t available in your area, we suggest that you prepare for its inevitable arrival. This will enable you to reap the benefits of Google Guarantee before your competitors do.
Make sure that you have all the proper licenses and insurance. Create a Google My Business page if you don’t have one already.
Additionally, take the time to ask satisfied customers to leave reviews, as well as address any negative reviews you might have.
How to Get Your Business Google Guaranteed
The first step to getting started with Google Guarantee involves signing up for Local Service ads. This will require you to enter your name, email address, phone number, business name, and the type of services you offer.
You’ll then need to complete a background check, as well as verify your business license and insurance information.
It will take about two weeks for Google and its partner company Pinkerton to process and verify your information. You’ll be notified about the status of your application via email.
If you, by any chance, don’t pass Google’s screening process, you’ll have the ability to apply again in 30 days. Note that if you fail for a second time, you’ll need to wait a year before you submit another application.
Google will provide you with a report outlining why your application wasn’t approved, so you probably won’t have any issues being accepted on your second try.
Once you’re approved, you’ll need to be recertified every three months. Additionally, any employees you hire after becoming Google Guaranteed will also need to pass a background check.
Start Using Google Guarantee Today
Google Guarantee helps consumers find reputable local service providers and get a refund if they’re not satisfied with the service provided.
It also allows businesses to gain more visibility and find new customers more easily.
As a window professional, you’re eligible to join the Google Guarantee program. With all the benefits it provides, there’s no reason why you shouldn’t apply to get Google Guaranteed.
During the application process, you’ll need to pass background checks, as well as get your business license and insurance verified.
Once your application is approved, you’ll be able to create Local Service ads to generate leads and reach new customers more effectively. With Local Service ads charging exclusively per lead, you’ll most likely generate a better return on advertising spend as well.