Currently the most popular social network out there, Instagram boasts over one billion monthly active users (Statista). Instagram’s users are very happy to engage with businesses (Invesp) on the platform.
As a window business, you should be doing whatever you can to let more people know about your products and services, and Instagram can help you do precisely that. If you use the platform correctly, you can tap into its huge user base and generate more awareness and drive more sales, as well as gather valuable feedback from your target audience.
How to create an Instagram Business account
To create an Instagram account, download the Instagram app, type in the name of your business in the Full Name field, and choose a username that’s relevant to your business.
You’ll need to have an active Facebook Page if you want to turn your regular Instagram account into a business account. To do this, log into your Instagram account and go to your profile section. Tap on the “gear” icon to access your account settings. Find the Switch to Business Profile link, click on it, and then click Continue to connect your Facebook page.
Once you connect your Facebook Page, you’ll need to add a phone number, physical address, and contact email for your business. After you've done this, the process is complete. You now have your very own Instagram Business account.
Optimizing your new Instagram account
In order to get the best results out of your Instagram marketing efforts, you should make sure to optimize your Instagram account.
Start by choosing the right profile picture, since it will most likely be the first thing Instagram users notice about your account. The picture you use here needs to represent your business and be consistent with your overall branding. You can use your logo or another image related to your business.
Instagram allows you to add a short description and a link within the bio section. Make sure to take advantage of this section, since it’s the only place on Instagram where you can use a clickable link. The bio section is limited to 150 characters, so you’ll need to find a concise way to let people know who you are and what you do.
You can also use the bio section to drive users to take a particular action, such as visiting your website.
What kind of content can you post on Instagram?
There are currently three types of content you can post on Instagram:
Photos are the most common type of post on the platform. Instagram users are looking for stunning, interesting, and engaging photos, rather than advertisements. This means that you need to be careful not to appear overly promotional.
Post photos that you think might be interesting or useful to your audience. This could include lifestyle photos, behind-the-scenes footage, or educational posts.
While slightly less popular than photos, videos are a great way to capture people’s attention on Instagram. You can use videos to tell more complex stories and deliver more information to your target audience within a single post.
Stories are a type of Instagram post that can only be viewed for 24 hours before it disappears. The temporary nature of Instagram Stories makes them perfect for quick, everyday posts that allow you to stay in touch with your audience and keep your brand top of mind.
Stories can be used to promote contests, create polls, gather feedback, or share anything else related to your business.
Instagram best practices
Now that you’ve created an Instagram Business account and learned about the types of content you can post on the platform, let’s look at how you can use Instagram to get the best results for your window business.
Write great captions
While the photo or video is the most important part of your post, you shouldn’t neglect the caption. The few lines of text that you can use along with your photo or video can be very effective at gaining users’ attention and prompting them to take action.
Take the time to write an engaging caption. Remember that users will only be able to see the first three or four lines of it before they need to click on “More…” to reveal the remaining part, so make sure that you put the most important information at the beginning of the caption.
With millions of posts being shared on Instagram every day, it can be hard to get your content noticed. One way you can improve the visibility of your posts on the platform is to use hashtags.
Hashtags are keywords and phrases that are prefixed with the pound sign (#) and used to let users know that the content you’re posting is related to a particular theme. They were initially introduced by Twitter before being implemented into most big social networks (including Instagram).
Once users click on a particular hashtag used in a post, they are taken to a page that lists all the posts that use that same hashtag. You can take advantage of this by using popular hashtags that are related to your business (e.g., #homeimprovement).
This will allow you to expose your posts and your business to Instagram users who are interested in content related to a particular hashtag. Make sure to only use hashtags that are relevant to the content you posted.
Don’t use a large number of hashtags with every post, since this can appear spammy. Pick a few of the most relevant hashtags for your post, and use those instead.
Don’t make the mistake of only using the most popular hashtags, since it can sometimes be hard to get your content noticed in the feeds of the biggest ones. Mix in a few less popular hashtags with your posts to give your content a better chance to get noticed.
Post at the right time
The amount of attention and engagement your posts generate will depend in part on the time when you post them. According to CoSchedule, Instagram posts get the most engagement on Mondays and Thursdays, especially between 8 a.m. and 9 a.m. Eastern Time.
While this is a great starting point for determining when to post on the platform, you should still do your own testing and see when your particular audience is most active.
Find the right posting frequency
As with timing your posts, determining the right posting frequency will be a highly individual process for each particular business. However, most businesses should be fine posting one to two times per day.
Interact with your audience
Finally, remember to interact with your Instagram audience. Don’t just post content and then forget about it. Respond to people's comments, answer their questions, and try to spark up a discussion.
Use Instagram to promote your window business
Instagram provides so many opportunities for window professionals to promote their businesses. We've shown you how to get started on the platform, now go ahead and use Instagram to grow!