Less than 64% of small businesses have a website. If you want your window business to stay competitive, you need to create a professional website.
In this post, we’re going to explain why having a website is crucial, go over the costs of creating one, and provide you with a step-by-step guide on how to build a website for your window business.
Why You Need a Website
If you’re still one of those businesses that think a Facebook page counts as having an online presence, you really need to read this section.
So, why do you need a website?
To put it simply, a website is the best way to showcase what you do. You can use it to centralize all your business information, educate people on your business, and generate more leads and customers.
By having a website, you enable customers and interested parties to reach out to you, ask questions, and make purchases.
In today’s globalized, hyper-competitive market, having a website is neither optional nor a luxury. It’s a necessity for businesses of all sizes.
Simply having a website isn’t enough, though. Your website also needs to look good since 75% of consumers admit that they judge a business’ credibility based on the design of its website.
How Much Does It Cost To Build A Website?
How much it’s going to cost you to build a website depends on what functionality you need and whether you’re going to do it yourself or hire someone to build it for you.
You can build a simple website yourself for around $100.
On the other hand, you can opt for hiring a web design agency to design and build the website for you. This can cost anywhere from $5,000 to $20,000 (or more).
Apart from the cost of building a website, there are a number of ongoing expenses you’ll need to cover on either a monthly or yearly basis. These include domain, hosting, and SSL certificate fees, among others.
How To Build A Website
In this section, we’re going to guide you through building a website for your window business.
Before creating a website, you’ll need to get a domain name, purchase website hosting, and decide on the website builder you’re going to use.
1. Get a domain
Your domain is the address of your website on the Internet. It’s what people need to type into their web browser’s address bar to access your website.
Google.com is a domain, and so is SunriseWindows.com.
By registering a domain, you get the right to use it for the duration of your registration period (1 year or more). You’ll need to renew your registration periodically to retain ownership of the domain.
In general, you should strive to get a domain that matches your business name as closely as possible. The preferred TLD for businesses is .com, but you might also be able to get away with using a different TLD if the .com version of the domain you’re looking to buy isn’t available.
2. Purchase website hosting
In addition to getting a domain, you’ll also need to purchase website hosting.
The most common website hosting options you’ll be able to choose from include shared hosting, VPS hosting, and dedicated hosting.
Since you haven’t launched your website yet and probably won’t be receiving large amounts of traffic anytime soon, you can safely choose a shared hosting provider for your website.
This will save you some money since shared hosting is usually the most affordable type of hosting offered by hosting providers.
Once your website traffic grows, and your hosting needs change, you can always migrate your website to VPS or dedicated hosting.
3. Choose a website builder
If you are going the DIY route, you’ll most likely want to use a website builder to create your website. You’ll have a lot of options here, both free and paid.
We’re going to look at the most popular website builders, including WordPress, Squarespace, and Wix.
While it has a slightly steeper learning curve compared to other website builders on this list, WordPress provides the most opportunities for customization. It’s also completely free to use.
Squarespace is a popular website builder offering everything businesses need to create a website.
Its template library contains website templates for a variety of industries, enabling all types of businesses to set up a professional-looking website quickly.
Squarespace pricing starts at $12/month. All plans come with unlimited bandwidth and storage.
Wix is a drag-and-drop website builder that allows anyone to build a website, even if they don’t have any web design experience.
It offers more than 500 website templates that users can choose from, all of which are completely responsive.
Wix’s business plans start at $17/month and come with unlimited bandwidth and 35 GB of storage.
4. Add content
Once you decide on a website builder and design your website, you’ll need to add content to it.
As a window professional, you’ll want to add the following content to your website, at the very least:
- Contact information - Adding accurate contact information in a highly visible place on your website is crucial for building credibility and ensuring all of your website visitors will know how to contact you.
- About Us page - Prospective customers will want to know more about you before deciding to do business with your company. Use the About Us page to let people know more about your company and the people behind it.
- Services page - You should have a dedicated page on your website that outlines all the services you provide and includes a call-to-action that tells visitors what they need to do to start doing business with you (e.g., call you, fill out a form, etc.)
- FAQ section - A page listing the most common questions and answers related to your business and services. Having an FAQ section will provide visitors with a convenient way to get answers to their questions, as well as relieve you from having to answer the same questions over and over.
Build a Website For Your Window Business Today
Having a website is crucial in today’s hyper-competitive market. A website allows you to showcase what you do, let people know more about your business, and generate new customers.
The costs associated with building a website depend on how involved you want to be in the entire process, as well as the functionality you need. They can range from $100 to $20,000 or more.
Before building your website, you’ll need to purchase a domain and website hosting. The next step will involve choosing a website builder, such as WordPress, Squarespace, or Wix.
After designing your website, you’ll need to fill it with content by adding your contact and company information, as well as including a description of your services.By utilizing the key points we’ve shared, you will add value to your business. By having an efficient website to help you manage routine tasks, and assist customers, you will have more time to invest in your business. It’s a win-win for your window business.