Looking for new ways to promote your window business and generate more customers and sales? Perhaps you’ve already heard about Nextdoor, but you’re not sure what it’s all about?Read this post to find out what Nextdoor is and how you can use it to market your business.
What is Nextdoor?
Nextdoor is a “private social network for your neighborhood community”. Unlike most social networks, it focuses on creating smaller, local communities.
Nextdoor gained a lot of attention recently due to its role in connecting communities during Hurricane Harvey. It enabled people to find their loved ones and even ask for help.
The platform is currently used by more than 180,000 communities. People use it to find local service providers, ask for help, share information, and organize events such as neighborhood meetings, parties, and garage sales.
Who Can Advertise on Nextdoor?
Currently, only enterprise-level companies, realtors, and brokers advertise on Nextdoor. The majority of the ads on the platform are from big brands such as Lowe’s and Home Depot.
The reason for this is simple. To be able to advertise on Nextdoor, you need to commit to a minimum monthly ad spend of $15,000.
Nextdoor will most likely roll out an advertising program that’s more suited for small and mid-sized businesses in the near future.
While you might not be able to advertise your window business on Nextdoor yet, that doesn’t mean that the platform can’t help you get more exposure, find new customers, and generate sales.
How Can Nextdoor Help Your Business?
Nextdoor requires all of its members to verify their name and address. This means that you can be sure that all users on the platform are real human beings. There’s no bots or fake accounts on Nextdoor.
This ensures that all your posts will be seen by real people. It also encourages meet-ups, face to face communication, and real-life community building.
Additionally, Nextdoor users frequently ask each other for recommendations on service providers. Since Nextdoor recommendations are given by people who live near a particular service provider, they carry more weight than Yelp reviews from random strangers.
Taking over your Nextdoor business page will allow you to interact with people who review your business and ensure that you’ll have the opportunity to make all your customers happy.
How to Get Started With Promoting Your Business on Nextdoor
Before you can start promoting your business on Nextdoor, you first need to claim your business page. Only owners, employees, and other authorized business representatives can claim business pages.
To claim your business’ Local Page, go to this page, type in the name of your business and your business address.
Find your business in the search results, click on “Claim” and then choose if you want to claim the page as a Business or as an Individual.
The next step will involve getting a call from Nextdoor to verify your account. You’ll then be asked to enter a verification code.
After claiming your business page, make sure that it lists your correct address, contact details, and other relevant information.
That’s it. You’re now able to view comments that people make about your business, as well as all the recommendations your business has received.
However, if you want your business page to show up in the community feed, you’ll need to share it yourself. To do this, go to your profile page and find the sharing options.
Additionally, you should make a conscious effort to try to collect more reviews on Nextdoor. Ask every satisfied customer to post a review of your business on the platform. Consider offering them an incentive such as a discount to increase the chances of them actually taking the time to write a review.
Nextdoor Best Practices
Now that you understand the basics of promoting your business on Nextdoor, let’s look at some best practices you should keep in mind while spending time on the platform:
Engage with your community
Take the time to engage with members of your community by responding to their recommendations and reviews of your business.
If you’re using your personal account to recommend your company, make sure that you’re completely transparent about your connection to the business.
Take advantage of the Offers feature
Nextdoor’s Offers feature enables you to post promotions and discounts for your customers. You can either target a specific neighborhood with your offer, or use Nextdoor’s default setting to achieve maximum reach.
When creating your offer, try to use a catchy headline and add any information that potential customers might find useful. Add a photo to your offer to have an easier time getting people’s attention.
Be careful with posting offers too often. One offer per week should be more than enough. Additionally, make sure that you adhere to the platform’s community guidelines when creating your offer.
Add any events you’re hosting to the Events Calendar
If your business is hosting any sort of event, make sure to add it to the Events Calendar. Make sure to include all the relevant information about your event, such as location and start time.
Start Marketing Your Business on Nextdoor
Nextdoor is a social network for neighborhoods. It’s designed to be a way for local communities to come together and exchange experiences, recommendations, ask for help, and organize events.
While small businesses won’t be able to advertise on Nextdoor due to the platform’s steep monthly ad spend requirement, there’s plenty of ways to promote your window business on there.
Before you can do that, however, you’ll need to claim your business’ Nextdoor page and verify your account. Once you do that, focus on engaging with your community on the platform.
Use the Offers feature to post about any special promotions you’re running or discounts you’re offering. Finally, remember to add any events you’re organizing to the Events Calendar to get more exposure.