If you’ve been working on search engine optimization (SEO) for your window business website, then you are most likely posting blogs, fixing broken links, using keywords related to windows and home improvement, building a backlink profile, and implementing other SEO strategies.
However, if you haven’t checked out local SEO citations for your window business, you are missing the opportunity to improve your search engine rankings and reach potential clients.
Read on to learn more about what local SEO citations are, why they’re important, and how to set them up.
What Are Local SEO Citations?
The concept of a local SEO citation is simple. Wherever the name, address, and phone number of a local business appears, it counts as a local SEO citation.
These citations take place on websites, local directories, news platforms, social media websites, blogs, apps, and other places where people look up business listings.
When looking for local SEO citations, just remember “NAP,” which stands for name, address, and phone number. But local SEO citations can include additional information like website address, email, hours, etc. as well.
The following list of websites are where local SEO citations are commonly found and crawled by search engines:
- Google My Business
- Apple Maps
Why Are Local SEO Citations Important?
Local SEO citations are important for windows professionals for multiple reasons. First of all, the more local SEO citations that appear online for your business, the more potential clients will be able to find your contact information and get in touch with you.
In addition to the name, address, and phone number, local SEO citations often include more information on your business, such as:
- Link to your business website
- Hours of operation
- Customer reviews
- Photos of your projects
- Directions to your location
- ZIP codes
- Social media links
The more information contained in each local SEO citation, the more traffic will be directed to your website and your online content.
Not only that but having accurate local SEO citations improves search engine rankings and local search engine rankings. The more citations that appear for your window business, the better.
How to Set Up Local SEO Citations
The first step to setting up local SEO citations is to research where the citations are appearing for your window business. Start with the most popular websites, like Google, Bing, Yahoo, Yelp, Facebook, etc. Check the most popular directory websites you can find that list professionals in your city and in your industry.
The following websites are places where you can find and/or create local SEO citations for your window products and services:
- Better Business Bureau
- Angie’s List
- Facebook Business Page
- My Local Services
- The Blue Book Building & Construction Network
Be sure to look for directories that list by the city to direct local customers to your website. Once you have determined where local SEO citations are appearing for your window business, the next step is to add citations where they are not appearing and to edit existing citations for accuracy.
When you create a local SEO citation, many websites require that you verify your business. This may involve calling in with verification code or verifying your business via email.
Many directory websites will also ask you to choose a category for your listing. Be sure to choose the correct categories for your business, such as home improvement, exterior design, replacement windows, and window installation.
To get ideas for where to list citations, see where your competitors are listing their window business.
Editing local SEO citations for accuracy is crucial. If the citations are not accurate, then potential customers will not be able to get in touch with you and may feel frustrated by not being able to find the correct information.
Unfortunately, sometimes competitors will edit the citations of other businesses to deter customers from finding them. Checking your citations will give you the peace of mind that any inaccurate information is handled appropriately.
Secondly, consistent citations across different websites signal authority to search engines like Google, while inaccurate citations can negatively impact your search engine ranking.
Updating your local SEO citations is especially important if you are rebranding or if you’ve changed the name of your business. Make every effort to remove duplicate listings as well.
Creating and updating local SEO citations for window professionals can take a lot of time and effort. You may want to consider hiring someone externally to do the work for you, so you can focus on your window installations and customers.
However you get it done (through the advice of Sunrise Windows), just don’t forget to regularly check the local SEO citations for your business to ensure that the information is accurate and appearing on the popular directory websites.