Voice search is becoming more and more popular among consumers. 48% of consumers are already using their voice to perform online searches.
If this isn’t enough to spark your interest in voice search, you should also know that voice search is estimated to generate $40 billion in sales by 2022.
If you want to get your window business in front of the millions of people that are searching the Internet using their voice, you’ll need to optimize your website for voice search.
Keep on reading to find out how you can give your website the best chance of ranking high in voice search results.
What Is Voice Search?
Voice search is a type of technology that allows users to search the Internet by using their voice instead of typing in a query by hand.
Most devices that have voice search capabilities require the user to use a particular phrase (such as “OK, Google”) to activate voice recognition
While voice search was initially used on smartphones only, dedicated devices that take advantage of voice recognition and search (such as smart speakers) have become highly popular in recent years.
People are using voice search because it’s faster and more convenient. It’s also highly useful in situations where a person can’t use their hands to perform a search (e.g., while cooking a meal or driving a car).
The Difference Between Voice Search and Traditional Search
There are a few significant differences between how voice search and traditional search are performed, as well as how results are displayed with each of these types of search.
In general, voice search queries are longer and more conversational in nature. When using their voice to perform a search, people tend to ask an entire question rather than using a specific keyword.
For example, if you wanted to find out how to optimize your website for voice search using traditional search (i.e., by typing in the query using a keyboard), you’d probably use a query such as “website voice search optimization”.
If you were using voice search, on the other hand, you’d probably say something like, “How can I optimize my website for voice search?”.
There are also differences in how voice search and traditional search results are displayed.
When performing a traditional online search, you’ll be presented with the classic search results page listing ten or more of the most relevant pages for your search.
With voice search results, Google strives to provide quick, on-the-go results for users, so the first result will often be a direct answer to the searcher’s query, displayed in the form of a featured snippet.
If performing a search using a smart speaker, the result will be read out loud to the user.
The Importance Of Voice Search
Voice search allows consumers to find information more quickly and enables them to multitask.
The convenience and ease of use associated with voice search have resulted in voice search and voice-activated devices becoming more and more popular.
One in four U.S. adults owns a smart speaker, with 54% of consumers stating that they’ve used voice command technology in the past.
Additionally, 72% of those that own a smart speaker state that the device is a part of their daily routine.
It’s estimated that 55% of US households will own a smart speaker by 2022.
People are using voice search for a variety of different reasons, including to find businesses and look up products and services. In fact, 58% of consumers use voice search to find information on local businesses.
After finding a business through voice search:
- 27% go on to visit a local business website
- 28% call the business
- 19% make an in-store visit
Optimizing your website for voice search will enable you to get your business in front of these people.
With voice search being faster and more convenient than traditional online search, and devices using voice command, technology is becoming more and more prominent in consumers’ homes, and voice search will continue gaining in popularity for years to come.
It’s estimated that voice search will help generate $40 billion in sales by 2022.
How to Optimize Your Website for Voice Search
All of the best practices related to optimizing websites for traditional search apply to voice search, too.
However, there are a few additional things you should keep in mind when trying to rank your website as high as possible in voice search results.
Use Conversational Language
Since voice search queries are conversational in nature, you should strive to use conversational language in your content. Your language needs to mimic how people talk and ask questions.
Focus on targeting long-tail keywords and optimize your content for conversational search queries.
Remember to use simple language since most voice search results are written at a 9th-grade level.
Create Content that Answers Specific Questions
If you want to have the best chance of ranking high in voice search results, you need to focus on creating content that answers specific questions your target audience might ask.
Think about what questions people might be asking about windows, window installation, or home improvement and determine what types of answers are best suited for those particular questions.
Write down all the questions that come to mind and then start creating content that answers those questions. You can also use a service such as AnswerThePublic to find even more questions that your audience is asking.
Make Sure Your Website is Mobile-friendly
Since a large percentage of voice searches are performed using mobile devices, you need to ensure that your website is mobile-friendly.
Start by running Google’s Mobile-Friendly Test tool. It will reveal any major issues regarding how your website is displayed on mobile devices and make recommendations on what you need to do to fix them.
After addressing those issues, you should also work on making your website easy to navigate on mobile devices.
This includes using larger buttons and fonts, as well as making sure there’s enough white space between different website elements to reduce mis-clicks.
Optimize Your Website for Voice Search
Some sources estimate that voice search will become the preferred method of searching the Internet in just a few years.
If you want to ensure that your window business has the best chance of ranking high in voice search results, you need to optimize it for the way people search the Internet using their voice.
Use conversational language and try to mimic the way people naturally talk and ask questions. Don’t use complex vocabulary.
Brainstorm questions that people might be asking about your business or industry and then create content answering those questions.
Finally, make sure to optimize your website for mobile devices to ensure a smooth experience for all the mobile visitors that land on your website after performing a voice search.