Dealer News and Tips

Key Elements of a Highly Converting Landing Page

You may already be running PPC (pay-per-click) ads with Google Ads for your window business, but if you aren’t using optimized landing pages in conjunction with PPC, then you may be losing leads who land on your homepage and don’t know where to go from there. Read on to learn about the key elements of a highly...

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7 Digital Marketing Mistakes Window Professionals Should Avoid

Everyone makes mistakes, but knowing what to avoid with your marketing efforts will lead to better marketing results and more sales for your window business. Learn from others’ mistakes, and keep these words of advice in mind while planning your next marketing campaign. Read on to learn more about digital marketing...

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17 Ways to Promote Your Window Business Locally

When selling and installing windows, most of your customers will be from the local area and surrounding neighborhoods. To get more people through the door and more people picking up the phone, you need to promote your business locally.

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Finish Every Install, Every Time

What is the number one challenge today in our industry? If I asked that question 10 years ago to 10 different dealers, I’d likely get 10 different answers.

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Local SEO Citations - What Are They? Why Are They Important? How to Set Them Up?

If you’ve been working on search engine optimization (SEO) for your window business website, then you are most likely posting blogs, fixing broken links, using keywords related to windows and home improvement, building a backlink profile, and implementing other SEO strategies.

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7 Ways to Market to Millennial Homeowners

The new generation of homeowners are millennials born between the early 1980s and the early 2000s. According to Forbes , millennials account for 25% of the worldwide population, 80 million Americans, and they have $200 billion in annual buying power.
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What to Do About Negative Online Reviews

In today’s world with Yelp and Facebook, online reviews are the primary word-of-mouth about businesses and services. You’ve probably written reviews as a consumer when you’ve been impressed with the customer service you received, or unfortunately when you’ve been unhappy with the product or the ultimate outcome.

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7 SEO Tactics that Hurt Your Google Rankings

Have you been reading about different ways to improve your search engine rankings? Not sure which SEO tactics are legitimate and which should be avoided?

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Everything Window Professionals Need to Know About Google Guarantee

Not sure what all the hype about Google Guarantee is about? Read this post to learn everything you need to know about Google Guarantee and what it can do for your window business.

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4 Ways to Get More Backlinks for Your Website

A backlink is a link from one website to another website. Search engines such as Google use backlinks as a measure of how authoritative and relevant a website is for a particular search query.

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