Dealer News and Tips

Creating the Perfect "About Us" Page on Your Website

First impressions are everything. You would never meet a potential customer for the first time without being prepared and being at the top of your game. The same principle applies when you are marketing your business online. Creating the perfect “About Us” page on your website is essential to making a good first...

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How to Continuously Generate New Blog Post Ideas

If you’ve started a blog to promote your window business online, you know the benefits that come with publishing a company blog. Blogging regularly contributes to search engine optimization, the credibility of your website, and helps build relationships with potential customers who are researching windows online....

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How to Use Google Ads Customer Match in Your PPC Campaigns

Google Ads Customer Match is a feature originally rolled out by Google in 2015. It allows you to advertise to your existing customers by uploading their email addresses, mailing addresses, or phone numbers to Google Ads.

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5 Mobile Marketing Ideas for Window Professionals

Mobile marketing is a form of marketing that focuses on reaching a target audience while they’re using a mobile device such as a smartphone or tablet.

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13 Marketing Books Every Window Professional Should Read

As marketplaces change, window professionals need to keep up with the changing needs and expectations of today’s customers. Navigating how to sell windows involves learning how to cope with evolving digital marketplaces, the ins and outs of social media, multiple channels of communication, and holding the attention...

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Google Analytics 101: Features and Metrics That Matter to Window Professionals

As a window professional, you are juggling multiple features on your website, including contact forms, photos of windows you’ve sold and/or installed, descriptions of window types, blogs, product pages, etc. To optimize your website and increase conversions, you’ll need to make the most out of Google Analytics....

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Getting Started With Instagram for Window Professionals

Currently the most popular social network out there, Instagram boasts over one billion monthly active users (Statista). Instagram’s users are very happy to engage with businesses (Invesp) on the platform.

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5 Reasons Why Having a Mobile-Friendly Website Is Important in 2019

The purpose of a mobile-friendly website is to deliver information to your mobile visitors in a manner that is convenient and appropriate for them. Remember, mobile users won’t interact with your website in the same way that desktop users do. That’s why you need to create a website that is specifically optimized...

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