Dealer News and Tips

13 Marketing Books Every Window Professional Should Read

As marketplaces change, window professionals need to keep up with the changing needs and expectations of today’s customers. Navigating how to sell windows involves learning how to cope with evolving digital marketplaces, the ins and outs of social media, multiple channels of communication, and holding the attention...

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Google Analytics 101: Features and Metrics That Matter to Window Professionals

As a window professional, you are juggling multiple features on your website, including contact forms, photos of windows you’ve sold and/or installed, descriptions of window types, blogs, product pages, etc. To optimize your website and increase conversions, you’ll need to make the most out of Google Analytics....

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Getting Started With Instagram for Window Professionals

Currently the most popular social network out there, Instagram boasts over one billion monthly active users (Statista). Instagram’s users are very happy to engage with businesses (Invesp) on the platform.

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5 Reasons Why Having a Mobile-Friendly Website Is Important in 2019

The purpose of a mobile-friendly website is to deliver information to your mobile visitors in a manner that is convenient and appropriate for them. Remember, mobile users won’t interact with your website in the same way that desktop users do. That’s why you need to create a website that is specifically optimized...

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3 Digital Marketing Trends for Window Professionals in 2019

Window professionals who want to stay competitive need to keep up with the latest marketing trends. That’s why we’ve prepared a guide discussing three of the most popular digital marketing trends of the year.

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Top 5 Marketing Mistakes in the Window and Door Industry

Without the right marketing, how will you get your windows and services in front of the right customers? You can’t afford to let potential customers decide to work with a competitor because of simple marketing mistakes on your part. Read on to learn more about some of the most common marketing mistakes in the...

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20 Negative Keywords Every Window Professional Should Add to Their Google PPC Campaigns

We all know what keywords are and why they’re so important for online marketing. However, if you aren’t taking advantage of negative keywords, then you may be wasting money on PPC. We’ve compiled 20 negative keywords that every window professional should add to their Google PPC campaigns, and here’s why.

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4 Ways Window Professionals Can Repurpose Their Digital Content

Content repurposing is the process of taking a piece of content (e.g., a blog post) and using it to create another piece of content (e.g., a video). It can include recreating a piece of content in a different format or combining two or more content pieces to create a completely new one.

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