It’s a given that these days, every business will benefit from social media accounts. Active social media accounts.
What Is Digital Marketing?
Digital marketing creates sales from digital efforts. For example, Facebook ads and Google Adwords are examples of digital marketing strategies used by local businesses.
Did you know that you can be aware of something without being aware of it?
Last time we talked about how times have changed in the home improvement lead generation business from an immediate focus to a funneled approach.
Back in the days of running a home improvement company, I was focused on getting leads for tomorrow and the next day. That emphasis, of course, led to a few things...
Everyone knows what a hybrid car is; but a hybrid sales process? Many of our dealer partners have moved to what I’d define as a “hybrid” selling system.
You’ve heard the old saying, “Failing to plan is planning to fail.” You know that you need a marketing plan for your home improvement business, but do you know how, or even where to start?
What if there were potential home improvement customers that you could have access to that wanted to own older homes and that were ready to spend money to fix those homes up?
Local is the new global...kind of opposite of what you've always heard, right? Internet marketing ushered in an era where global is the new local from the standpoint that it makes it easy for someone to sell a product or service world-wide from...