Customers consider so many things before they make a purchase. When it comes to big investments in their home, like new windows, your buyers are going to be more than cautious.
As a window professional, your time and attention are usually spent working in your business: finding new products, talking with customers, and completing contracted work.
Getting more customers to your window business is a constant struggle. You’re doing all the usually recommended stuff like being active on social media, running ads, and keeping your website up to date - but you’d like to do more.
All the web traffic in the world won’t make a difference if you aren’t generating leads. When potential customers spend time on your website browsing your product offerings and/or installation services, reading your blogs, and checking out your...
It’s a given that these days, every business will benefit from social media accounts. Active social media accounts.
What Is Digital Marketing?
Digital marketing creates sales from digital efforts. For example, Facebook ads and Google Adwords are examples of digital marketing strategies used by local businesses.
Did you know that you can be aware of something without being aware of it?
Last time we talked about how times have changed in the home improvement lead generation business from an immediate focus to a funneled approach.
Back in the days of running a home improvement company, I was focused on getting leads for tomorrow and the next day. That emphasis, of course, led to a few things...