Dealer News and Tips

The Importance of Customer Reviews—And How To Get More of Them

Customers consider so many things before they make a purchase. When it comes to big investments in their home, like new windows, your buyers are going to be more than cautious.

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The Complete Guide to SEO for Window Professionals

As a window professional, your time and attention are usually spent working in your business: finding new products, talking with customers, and completing contracted work.

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7 Actionable Content Marketing Strategies for Window Professionals

Getting more customers to your window business is a constant struggle. You’re doing all the usually recommended stuff like being active on social media, running ads, and keeping your website up to date - but you’d like to do more.

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5 Ways to Generate More Leads From Your Website

All the web traffic in the world won’t make a difference if you aren’t generating leads. When potential customers spend time on your website browsing your product offerings and/or installation services, reading your blogs, and checking out your About Us page, but they aren’t calling you or buying from you, you may...

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The Top 7 Social Media Post Ideas for Window Dealers & Installers

It’s a given that these days, every business will benefit from social media accounts. Active social media accounts.

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A Definitive Guide to Digital Marketing for Window Professionals

What Is Digital Marketing?

Digital marketing creates sales from digital efforts. For example, Facebook ads and Google Adwords are examples of digital marketing strategies used by local businesses.

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Too Busy to Be Aware

Did you know that you can be aware of something without being aware of it?

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Care How They Got There [Infographic]

Last time we talked about how times have changed in the home improvement lead generation business from an immediate focus to a funneled approach.

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Guiding the Home Improvement Buyers Decision Process

Back in the days of running a home improvement company, I was focused on getting leads for tomorrow and the next day. That emphasis, of course, led to a few things...

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Should You Be "Driving" A Hybrid

Everyone knows what a hybrid car is; but a hybrid sales process? Many of our dealer partners have moved to what I’d define as a “hybrid” selling system.

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