A chatbot is an automated service that is usually powered by rules or artificial intelligence (AI) and designed to engage with any messages it receives. Chatbots can be programmed to always provide the same response or to respond in different ways, depending on which keyword a message contains.
They can also take advantage of machine learning to adapt each response to every specific situation.
At its core, each chatbot can identify what a visitor has said, understand what they meant by it, and then determine and provide an appropriate response.
Users interact with a chatbot through a chat interface, usually located on a social platform (such as Facebook or Twitter) or a business’s website.
Why you need to consider using a chatbot
In the age of instant gratification, it’s crucial that you provide your prospects and customers a way of communicating with your businesses whenever they want. Chatbots allow you to do precisely that by giving you the opportunity to be there for your customers any time they need you.
They’re popular with consumers
Chatbots are gaining in popularity, and are starting to become the communication medium of choice for most consumers. In fact, 57 percent of people prefer using chatbots to communicate with businesses.
Combined with the fact that 94 percent of people don’t like contacting customer support, it’s clear that using a chatbot is a great way to make the entire shopping experience more enjoyable for your customers.
The chatbot market keeps growing
Chatbots are increasingly being used by businesses, especially when it comes to providing customer support, with some predictions estimating that as much as 85 percent of all customer support interactions will be handled by chatbots by the year 2020.
Additionally, the chatbot market is estimated to reach $1.25 billion by the year 2025.
They’re available 24/7
Chatbots can be used to accomplish many different things, with most people expecting one or more of the following from a chatbot:
- A quick answer to a question
- A resolution to a problem or complaint
- A detailed answer to a query
There are a number of benefits that come with using a chatbot. A chatbot is available 24 hours a day, every day of the week. It can answer your customer’s questions and concerns at any time.
Chatbots can help you sell more
Providing customer support isn’t the only thing a chatbot can do. It can also be set up to qualify leads, provide product recommendations, and gather a wide variety of information on your prospects and customers.
A chatbot can provide you with the data you need to nurture leads and increase the lifetime value of your customers. It can lead visitors to sign up for your newsletter, schedule an appointment for them, or even guide them to an appropriate product page on your website.
By providing immediate assistance to your customers, you’ll be able to improve customer loyalty and build a deeper relationship with your customer base.
Types of chatbots
Every chatbot interaction is designed to analyze the user’s request and then return an appropriate response. There are two main types of chatbots:
These types of chatbots rely on artificial intelligence to try to simulate human communication. They use natural language processing and machine learning to understand visitors and communicate with them effectively. AI chatbots allow for a more personalized experience compared to rule-based chatbots.
Unlike AI chatbots, rule-based chatbots are very limited and can only hold basic conversations.
How window professionals can use chatbots
There are a number of ways you can use chatbots to aid the customer support, sales, and marketing aspects of your window business.
On social media
You could use a chatbot to direct users from your social media to an appropriate page on your website where they can buy your products or book your services. This will allow you to convert your social media followers into customers more effectively.
On your website
A chatbot on your website could be used to help answer your customers’ most frequently asked questions, or give them product recommendations. Using a chatbot instead of a live customer support agent would help you save on costs, as well as provide a better experience for your customers.
Finally, you can use a chatbot to help website visitors to engage with your business through another medium, including social media and email. This will allow you to grow your social media following and email list more effectively, which, in turn, will help you increase your reach, as well as generate more customers and sales.
Start using a chatbot today
A chatbot can aid multiple areas of your window business, including customer support, marketing, and sales. It can help you save costs, provide customer support more effectively, as well as engage customers and convert visitors.
Chatbots are becoming more and more popular, and most people prefer interacting with a chatbot as opposed to an actual person, especially when it comes to getting quick answers to questions.
There are almost no downsides to using a chatbot, so we highly recommend looking into getting one for your business. Remember that chatbots will only get more advanced as time goes on, so you’ll be able to reap even more benefits from your chatbot in the future.